Philosophy

Fashion that changes lives

Our philosophy is simple. We passionately believe that fashion should be ethical, stylish and beautiful.

Creating opportunities

“The Johari team are a beautiful bunch of people who deserve armfuls of our support”
Social Change Room

Johari, which means ‘something precious’ in Swahili, makes stylish beautiful clothing and accessories that people love. Every item is handmade in Kenya by Social Enterprise Johari Designs. By wearing Johari you are empowering vulnerable young adults to build a living for themselves and their families.

Supporting sustainability

100% of the profit made by Johari helps to fund the Johari Foundation’s Miale programmes which supports children and young adults towards a better future by helping with education, vocational, social and basic needs.

Beautiful inside out

This isn’t a philosophy we just pay lip service to - we live it in everything we do. From our Design Council that combines talents from diverse backgrounds and skills, to our material sourcing, tailoring and production – we make every effort to ensure our fashion is beautiful inside out.

Meet the Johari Girls...

Here are some of the talented girls in Kenya who make the beautiful clothing, jewellery and accessories for Johari.

Meet the Girls

Mary

My name is Mary Mwihaki Kinyanjui and I am 23 years old.

I have been working at Johari for 5 years. On the fashion side I love making the Julia Smith at Johari Frilled Skirt as it has so many parts and when they come together it looks really beautiful. On the jewellery side I do a lot of designing and love to make the Tabaka Necklace.

Johari has done so much for me, because of Johari I can take care of my family. I am who I am because of Johari.

Agnes

My name is Agnes Nashipae and I’m 24 years old.

I have been working with Johari for four years, where I have gained a lot of experience in tailoring and jewellery making. I like working on unique items like the Ungana Necklace.

Johari has made my dreams come true to me and to my family.

Jane

My name is Jane Wangui Kiringa and I’m 22 years old.

I’ve been working at Johari for 3 years. My favourite item to make is the Julia Smith at Johari Tulip Dress as it's unique and quite simple to make.

Johari has changed my life as it has made me become self-reliant.

Caroline

My name is Caroline Njoki and I am 23 years old.

I have been working at Johari for 6 years and my favourite item to make is the Nyota Necklace.

Working at Johari has really made my life so much better, I am happy that I can depend on myself and can financially support my family.

Lilian

My name is Lilian Wanja Ngure and I’m 22 years old.

I have been working at Johari for 4 years. My favourite item to make is the Amani Necklace as it is very striking.

Johari has changed my life as I can now pay bills and look after my family.

Ruth

My name is Ruth Wangui Gitau and I am 21 years old.

I have been working at Johari for 4 years and my favourite item to make is the Kilele Tree Line Dress as it simple yet unique.

Johari has helped me and my family become financially stable and it has shown me I can do lots more things in life.

Mary

My name is Mary Gatere Wanjiku and I am 24 years old.

I have been working at Johari for 3 years. I enjoy making the Naima Cardigans as they drape really nicely.

Johari has really changed my life as I am able to pay my bills and cater for my family.

Teresa

My name is Teresa Moraa Machuki and I am 23 years old.

I have been at Johari for 4 years. I really like making the Nzuri T Shirt as I love the print.

Being at Johari has taught me how to be self reliant and how to work with different materials and fabrics.

Tracy

My name is Tracy Wanjira and I am 23 years old.

I have been working at Johari for 5 years. My favourite item to make is the Jani Necklace because I think it is beautiful.

Johari has really changed my life in so many ways.

Mary

My name is Mary Wavinya Mukilya and I am 23 years old.

I have been working at Johari for 4 years. My favourite Johari item to make is the Miale Necklace.

Working at Johari has made big changes in my life, like being able to support my family by earning my own money. I have also gained experience of talking to crowds.

Snaida

My name is Mary Sinaida Sumba and I am 20 years old

I have been at Johari for 4 years. My favourite item to make is the Shaba Necklace as it looks very elegant.

Johari has allowed me to earn my own money to provide for myself and my family.