Philosophy

Fashion that changes lives

Our philosophy is simple. We passionately believe that fashion should be ethical, stylish and beautiful.

Creating opportunities

Johari, which means ‘something precious’ in Swahili, makes stylish beautiful clothing and accessories that people love. Every item is handmade in Kenya by Social Enterprise Johari Designs. By wearing Johari you are empowering vulnerable young adults to build a living for themselves and their families.

Supporting sustainability

100% of the profit made by Johari helps to fund the Johari Foundation’s Miale programmes which supports children and young adults towards a better future by helping with education, vocational, social and basic needs

Beautiful inside out

This isn’t a philosophy we just pay lip service to - we live it in everything we do. From our Design Council that combines talents from diverse backgrounds and skills, to our material sourcing, tailoring and production – we make every effort to ensure our fashion is beautiful inside out.

Meet the Johari Girls...

Here are some of the talented girls in Kenya who make the beautiful clothing, jewellery and accessories for Johari.

Agnes Nashipae Njoroge, Ruth Wanjiru Peninah, Beril Atieno Osaho, Jane Wangui Kiringa, Florence Njeri Kariuki, Mary Wavinya Mukilya, Teresiah Wanjira Mbugua, Sinaida Mary Sumba, Sarah Kerubo Mogunde, Mary Mwihaki Kinyanjui.