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Philosophy

Our philosophy is simple. We passionately believe that fashion should be ethical, stylish and beautiful.

Creating opportunities

Johari, which means ‘something precious’ in Swahili, makes stylish beautiful clothing and accessories that people love. Every item is handmade in Kenya by Social Enterprise Johari Designs. By wearing Johari you are empowering vulnerable young adults to build a living for themselves and their families.

Johari's Top Picks

Here's our favourite Johari product of the week. Email us at johari@johari.co.uk with your comments or suggestions of new outfits!

Previously

Latest from our blog

Tuesday, 24 January, 2012 - 15:15
We’re so excited to reveal London based designer Julia’s second collaboration with Johari which results in a capsule collection of playful dresses...
Tuesday, 13 December, 2011 - 17:32
Lorraine Kelly Wears Johari! Lorraine Kelly was wearing a Julia Smith at Johari Dress on the "Lorraine" show! Here's the glamourous lady herself...
Wednesday, 7 December, 2011 - 17:26
Johari has been going mobile as we head to events to showcase the amazing product ranges we have to offer. It's great to get feedback from customers...
Tuesday, 6 December, 2011 - 15:49
I have studied fashion marketing for the past five years of my life and through that time I have learned about the growing crazes of hot topics such...
Monday, 5 December, 2011 - 15:33
The increasingly hectic lifestyle of the modern woman creates many obstacles- one of which is clothes! I work a 48 hour week juggling various jobs,...
Monday, 5 December, 2011 - 11:59
One of Johari's biggest supporters, the Morris family, ran a Johari stall during their Christmas Fayre at Craigclowan School in Perth last Saturday...
Tuesday, 29 November, 2011 - 12:41
Find out all about Johari's latest news and ranges in our brand new magazine, available to flick through, or to download as a PDF....
Tuesday, 8 November, 2011 - 15:31
With rising energy and commodity costs in Africa it is proving necessary for Johari to increase the cost of our products. We need to ensure that...
Tuesday, 25 October, 2011 - 15:32
Johari at Home, is our fabulous range of new homeware products. Utilising our trademark tree line print we have developed a range of tableware which...
Thursday, 13 October, 2011 - 16:24
My name is Eilidh Cadden and I am in 4th year at Balerno High School. For my 4th year work placement I was lucky enough to find a placement at Johari...